Sanrio is working with American Olympic medalist Allyson Felix as the athlete partner for its Team USA collaboration ahead of the Olympic and Paralympic Games in Tokyo.
“Being a fierce competitor on and off the field and a fearless member of her community, coupled with her grace as a mother, makes Allyson the perfect partner to amplify Sanrio’s mission and core values,” said Chief Operating Officer and Head of Business Development at Sanrio Craig Takiguchi in a press release.
“As a personal Sanrio fan, I’m honored to be able to combine my passion for sport and love of Hello Kitty through this collaboration,” Felix remarked. “Now that my daughter Cammy also loves the brand, I’m excited to help encourage her and kids everywhere by sharing Hello Kitty’s positive message of using friendship and kindness to bring people together.”
The Hello Kitty x Team USA collaboration will include clothing items, toys, collectibles and accessories.
Source: Business Wire
Danica Davidson is the author of the bestselling Manga Art for Beginners with artist Melanie Westin, and its sequel, Manga Art for Intermediates, with professional Japanese mangaka Rena Saiya. Check out her other comics and books at www.danicadavidson.com.