Otaku USA Magazine
Japanese Cup Noodle Commercial Pits Tennis Star Against Space Invaders

Japan’s Cup Noodle commercials continue to be cooler than they have any right to be.

Nissin’s latest series of ads have featured crazy stunts, anime-style magical girls, and Dragon Ball Z’s Vegeta. The latest is a video game battle that pits Japan’s best tennis player, Kei Nishikori, against the drones from the classic arcade game Space Invaders.

The ad features Nishikori launching explosive tennis balls at the drones, instantly recognizable from the 1978 arcade hit. When the final boss threatens Nishikori’s cup of noodles, he goes all-out, launching special balls that make quick work of the invader.

Kei Nishikori, born in 1989, is the only Japanese male to ever be ranked top 10 in the professional tennis ATP Singles Ranking. He’s currently ranked world no. 6, thanks in part, no doubt, to Cup Noodle intake.

If you’ve never played Space Invaders, here’s a free in-browser version. Warning: you may lose a few hours of productivity.

source: AICN Anime

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Matt Schley

Matt Schley (rhymes with "guy") lives in Tokyo, and has been OUSA's "man in Japan" since 2012. He's also written about anime and Japanese film for the Japan Times, Screen Daily and more.