Otaku USA Magazine
Pocky Packaging Gets Sleek, Minimal Redesign for the Holidays

Pocky Packaging Gets Sleek, Minimal Redesign for the HolidaysAnyone a fan of Pocky?

Back when I was a youngster, the thin chocolate-covered Japanese treats were all the rage at anime conventions, just about the only place you could get them aside from Asian supermarkets. Today, they’re a bit more ubiquitous—but Japan is still obviously the true home of Pocky, where multiple varieties line the shelves of every convenience store.

Anyway, Pocky packaging has just gotten a sleek new redesign for the holiday season called “Pocky The Gift.” Available now in a pop-up shop in Shinjuku, Tokyo, this new version looks like something from a minimalist website. According to site Spoon and Tamago, the packaging is “meant to inspire a sense of happiness.”

The boxes also meant to be given as a holiday present, hence the name, but I wouldn’t blame anyone for grabbing a pack or two for themselves.

Source: Spoon and Tamago

Matt Schley

Matt Schley (rhymes with "guy") lives in Tokyo, and has been OUSA's "man in Japan" since 2012. He's also written about anime and Japanese film for the Japan Times, Screen Daily and more.