Otaku USA Magazine
Get an Exclusive Pokémon at 7-11

All hail the Japanese convenience store. Far as could be from its grubby American counterpart, the average Tokyo conbini is spic-and-span, the staff greet you with a bow, and the food’s actually edible.

That’s not even mentioning the frequent tie-ups with anime, manga and video games, like the Attack on Titan and Jojo’s Bizarre Adventure promotions we featured a few weeks ago.

Not to rest on its laurels, 7-Eleven’s at it again with a Pokemon campaign that no doubt has 3DS-wielding children throughout the country dragging their parents to the nearest shop.

Basically, the deal is a tie-in with the upcoming Pokémon The Movie XY: Diancie and the Cocoon of Destruction, which comes out in July. If you buy an advance ticket to the film at 7-Eleven, you receive a 3DS download code that can only be used when connected to 7-Eleven’s wireless internet network (we told you Japanese convenience stores are cool).

The download code adds to your Pokéarsenal one Darkrai, which I was personally unaware of (there were only 151 back in my day, kids) but which Bulbapedia informs me originally appeared in Pokémon Diamond/Pearl and is unavailable in X/Y (unless imported from the previous game). So it’s not exactly exclusive only to 7-Eleven, but still, a pretty cool bonus for buying that movie ticket.

Incidentally, according to Bulbapedia, the upcoming Pokémon film is the seventeenth in the series. That’s, um, a lot.

Source: 7-Eleven

Matt Schley

Matt Schley (rhymes with "guy") lives in Tokyo, and has been OUSA's "man in Japan" since 2012. He's also written about anime and Japanese film for the Japan Times, Screen Daily and more.