Otaku USA Magazine
Evangelion invades fashion capitals Shibuya, Harajuku

Has Japan been bombarded by enough Evangelion merchandise? No way, Jose, says Evangelion copyright holder studio Khara, for whom Eva continues to be a golden goose regardless of the critical reaction to the films themselves.

April 24th will see the latest deluge of Evangelion products, courtesy primarily of the DVD and Blu-ray release of the latest film, 3.0. As with the previous two Rebuild films, the video release will be entitled 3.33 and ostensibly feature a few changes and additions from the theatrical release, insuring healthy sales. The video release will also include the seriously cool tokusatsu short Giant God Warrior, produced in collaboration with Studio Ghibli.

April 24th also marks the virtual takeover of Tokyo fashion epicenters Harajuku and Shibuya by Evangelion wearables, including Nerv command center-inspired stockings. I’ve gotta say, if I were a woman I’d be seriously tempted to grab a pair of these. Hey, I’m just saying.

A final event taking place on and around the release of the DVD caught our eye: an Evangelion-themed speed dating event, where men and women pay about $50 to hopefully make a connection with a special fellow Eva fan. There’s something kind of sweet about this one.


Otaku Mode
Tokyo Fashion

This story originally ran in the 4/2/13 issue of the Otaku USA e-News email newsletter. If you’re not on the mailing list, then you’re reading it late! Click here to join.

For more on Evangelion tie-ins and merchandise, check out these stories:

Evangelion merchandise hands-on
Evangelion 3.0 Promotion Continues Apace

Evangelion’s Rei and Asuka Get New Clothing Line

Department store Lumine promotes Evangelion 3.0

Hello Kitty’s Latest Collabo is with Evangelion

Matt Schley

Matt Schley (rhymes with "guy") lives in Tokyo, and has been OUSA's "man in Japan" since 2012. He's also written about anime and Japanese film for the Japan Times, Screen Daily and more.