Nihonshu, better known in the west as sake, is Japan’s signature alcoholic beverage. Brewed from rice, it’s been the staple Japanese tipple for hundreds of years. But a recent survey shows that Japanese folks in their 20s and 30s are not drinking a lot of the stuff.
In fact, in a recent survey, 70% of respondents in their 20s and 30s said they hadn’t any sake for a year or more. That included 42% who said they had never tried it at all.
On the other hand, it sounds like people are getting more interested in high-end sake. Among nihonshu drinkers, 65% said such high-grade sake could be used for entertaining guests or as gifts in the same way as wine.
As someone definitely not in the “drinking less sake” category, I highly recommend a cup of the stuff, especially if you find yourself in Japan when the border opens back up. Kanpai.