Otaku USA Magazine
Re:Zero Teams Up With Hello Kitty for Ultra-Cute Collaboration

Re:Zero is out with a new OVA, Memory Snow, and to mark the occasion, the series has teamed up with Sanrio to Hello Kitty-ize its characters.

Emilia, Rem and Ram have been given the Kitty treatment for a series of Twitter icons that are expected to become real-life merchandise in the near future.

This isn’t the first time Sanrio has teamed up with a popular anime franchise: take the Fullmetal Alchemist collaboration, in which Ed, Al and other FMA characters were turned into adorable Hello Kitty merch.

Memory Snow premiered in Japanese theaters October 6.

Re:Zero -Teams Up With Hello Kitty for Ultra-Cute CollaborationSource: ANN

Matt Schley

Matt Schley (rhymes with "guy") lives in Tokyo, and has been OUSA's "man in Japan" since 2012. He's also written about anime and Japanese film for the Japan Times, Screen Daily and more.