Otaku USA Magazine
Free! Yourself from Glasses with these Free! Contact Lenses

If you’ve been following our Japan coverage long enough, you know when a big new anime film comes out, there’s no consumer product they won’t team up with to promote the thing.

This time around, the collaboration is between High☆Speed! – Free! Starting Days, the upcoming Free! prequel film, and Heart Up, a manufacturer of contact lenses.

No, unfortunately, these aren’t special contact lenses that make you look like Haruka, Makoto and crew (honestly, you shouldn’t wear contacts underwater anyway). But Free! fans who buy Heart Up lenses will receive points they can put toward limited items like posters, water bottles and tickets to the film. Some stores in Japan will also give away clear files to the first 600 customers to spend at least ¥1,000.

We imagine a lot of Free! fans will be High☆Speeding over to Heart Up when the promotion starts October 1.

Source: ANN

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Matt Schley

Matt Schley (rhymes with "guy") lives in Tokyo, and has been OUSA's "man in Japan" since 2012. He's also written about anime and Japanese film for the Japan Times, Screen Daily and more.