Otaku USA Magazine
PlayStation 3, Vita maker faces tough times

Sony, the electronics giant and creator of PlayStations 1, 2, and 3, as well as computers, TVs, stereos and a load of other gadgets, is facing increasing competition and economic calamity in its home country of Japan, report a variety of sources this week.

Sony, who released the handheld PlayStation Vita to lackluster sales this year, haven’t adapted to face challenges from foreign companies like America’s Apple or South Korean’s Samsung, reports Japan Subculture Research Center.

This year, Kazuo “Kaz” Hirai, the former president Sony’s Computer Entertainment division who achieved brief internet fame for his E3 presser introducing the PlayStation 3 (“Riiiiiidge Racer!”) became the president and CEO of Sony, replacing Howard Stringer in an attempt to resuscitate the bleeding company.

Aside from some major layoffs, one minor casualty of Sony’s woes is the Japan-exclusive Weekly ToroStation, a downloadable show on the PlayStation Network starring Toto and Kuro, the cats from Street Fighter X Tekken. The show, which updates users on new video game and anime news, will slink into the night with tail between its legs in March, reports Siliconera.

Count us among those that hope Kaz Hirai can put Sony on track so they can someday produce their promised PlayStation 9.

Matt Schley

Matt Schley (rhymes with "guy") lives in Tokyo, and has been OUSA's "man in Japan" since 2012. He's also written about anime and Japanese film for the Japan Times, Screen Daily and more.