
When Sanrio does a collaboration, they don’t mess around. This time Sanrio has hooked up with Toho for a campaign with the My Hero Academia anime, which pairs some of Kohei Horikoshi’s main characters up with Sanrio brand characters ranging from Hello Kitty to Kero Kero Keroppi. The results are, as you might have expected, as cute as all get-out.
More details will be revealed on June 17, but for now you can see a sample of the style that will be adorning collaboration goods when they go on sale in Japan next month.
Izuku Midoriya & Pochacco


Katsuki Bakugo & Bad Badtz-Maru


Ochako Uraraka & My Melody


Tenya Iida & Cinnamoroll


Shoto Todoroki & Tuxedo Sam


Tsuyu Asui & Kero Kero Keroppi


Eijiro Kirishima & We Are Dinosaurs


All Might & Hello Kitty


Shota Aizawa & Chococat


Source: Sanrio press release via Crunchyroll

