Crunchyroll has been doing some market research, and made announcements of their findings at the Acceleration Japan industry showcase event. Head of Global Partnerships and Content Strategy Alden Mitchell Budill reported that 27% of people don’t know what anime is, but when you get down specifically to Generation Z, that number drops dramatically. 94% of Generation Z knows what anime is, compared to 6% that doesn’t.
“[Anime] encompasses almost the entirety of the media landscape within a singular artform,” Budill remarked. “People use anime beyond the screen to signpost things about their own personalities. The youngsters know what we’re doing, and they’re into it.”
Danica Davidson is the author of the bestselling Manga Art for Beginners with artist Melanie Westin, and its sequel, Manga Art for Intermediates, with professional Japanese mangaka Rena Saiya. Check out her other comics and books at www.danicadavidson.com.