Zoom zoom. Taking a star turn in a new commercial for the Honda Civic is none other than Hideaki Anno, director of Evangelion and Shin Godzilla , who stars alongside band ONE OK ROCK. This isn’t actually the first commercial work Anno has done: he …Read more »
If you’re a Japanese car manufacturer, how do you get a generation raised on manga interested in your latest vehicular offering? How about transforming all of your car’s parts into anthropomorphized moe-style characters? That’s what Toyota has gone about doing with the ad campaign for …Read more »
What's the plural of Pikachu? If we follow standard Japanese-to-English grammar rules, we probably shouldn't add an "s" on the end. But we're going to make an exception here, because the singular doesn't really convey how many darn Pikachus there are in Yokohama right now. …Read more »
Matt Schley
