McDonald’s Japan Samurai Mac Ads Feature Characters from Fist of the North Star Artist
by 
Joseph Luster
December 31, 2022
Joseph Luster
December 31, 2022 
If there’s one major advantage McDonald’s Japan has over its international counterparts, it’s now the fact that its new ads feature characters designed by none other than Tetsuo Hara, the illustrator of the Fist of the North Star manga and more. To promote the chain’s Samurai Mac burger, McDonald’s Japan shared both 15- and 60-second versions of the new animated ad, which has Hara’s characters going to great lengths to satisfy their hunger.
This comes just ahead of a big milestone for Buronson and Tetsuo Hara’s Fist of the North Star manga, which will celebrate its 40th anniversary in 2023.
