Otaku USA Magazine
Hello Kitty and Friends: Influencer Edition

There are famous characters, then there is Hello Kitty. Reaching her 50th anniversary, Hello Kitty has been a part of the global market for a few decades. One could argue the expressionless cat is more popular than Mickey Mouse. 

From marketable goods in all shapes and sizes, Hello Kitty can be found on just about anything you can imagine. She’s also the first thing to greet tourists at the Haneda Airport in Tokyo. Millennials will remember the first Hello Kitty animated series imported to the United States, Hello Kitty and Friends.

Now, there’s no doubt that Kitty is one of the most influential characters in history, but she has been expanding her reach with her viral YouTube page. Boasting over 360,000 subscribers; Hello Kitty is a Silver Play Button holder.

Sanrio’s official character channels include some of the other lovable members such as Kuromi and everyone’s favorite lazy egg, Gudetama!  


Hello Kitty’s Vlog Channel

Hello Kitty’s channel isn’t just recycled content from her animated series, oh no. She has a tight content calendar including vlogs, challenges, and cover songs at the production level of a Vtuber. The dedication put into her channel is inspiring. We are really living in the best timeline if you ask me. 

We absolutely love this for her. 

From Top 10 Essentials, Newspaper reporter challenge, a nighttime radio broadcast, Hello Kitty isn’t just about fun and games, she’s also one of the influential faces behind the United Nations SDGs (Sustainable Development Goals) #HelloSDGs.


Kuromi’s Debut Channel

Move over, Kitty, Kuromi is a bit of a pop star herself with a dedicated following! Her recent single Greedy Greedy is available in Japanese and English as well as a featured mix with imase. The song is not one to snooze on. Kuromi recently earned her own Silver Play Button and occasionally collabs with Kitty, lending her voice to song covers like Kawaikute Gomen

Kuromi superfans will be ecstatic to know, you can currently watch 22 mini episodes of Kuromi’s Pretty Journey on her YouTube as well. 


Gudetama’s Lazy 101 Channel

Notorious for being the mascot of blissful laziness, Gudetama, the raw egg, sure knows how to monetize its personality. Taking the cake for most videos compared to the other Sanrio characters, Gudetama’s channel showcases over 1,500 videos. Many of which are mini-anime episodes.

Advocating for all of us when we feel a little lazy, Gudetama preaches the joys of sitting around and enjoying downtime. If you are looking for new music to enjoy while relaxing, check out the Lazy Music Festival, Or if you’re searching for a new stream to join, Gudetama has jumped on the live gameplay streaming! Check out the Minecraft, Fall Guys, or Maimai Maigoen streams to entertain your lazy day.

If you’re a real superfan, you can join Gudetama’s members-only Live Cam videos on YouTube for around $3.70 a month.

If you’re looking for more creators to watch on YouTube you can now choose one of your favorite characters from Sanrio. You can thank us later.

Brianna Fox-Priest

Brianna Fox-Priest is a freelance journalist based in Tokyo. Covering video games and Japanese pop culture, her work can be seen in Otaku USA, Anime USA, Jotaku Network, and Sprudge.