Danica Davidson
November 5, 2021 
Publisher Kodansha began its Noma Publishing Culture Awards three years ago, saying it’s meant to honor people who are a big asset to the industry and are “reinventing publishing.” This year’s winners are Attack on Titan mangaka Hajime Isayama, Kikansha Sensei author Shizuka Ijūin, and musical duo YOASOBI. YOASOBI might not consist of authors, but they’re behind the BEASTARS theme songs, and BEASTARS started out as a manga.
Isayama specifically won this award because of the worldwide impression Attack on Titan has made. The series has more than 100 million copies out in circulation.
Each year there are multiple winners. During the first year of the Noma Publishing Culture Awards, director Makoto Shinkai of your name. and Weathering With You was honored. So were the manga publishers Nakayoshi and Ribon, as well as author Keigo Higashino, and idol group Nogizaka46 members/magazine models Mai Shiraishi and Erika Ikuta.
Last year, during the second annual awards, they honored Demon Slayer mangaka Koyoharu Gotouge, author Jun Ikeido and the game Animal Crossing: New Horizons.
Kodansha Comics publishes Attack on Titan in English, and gave this description of the popular series:
“A century ago, the grotesque giants known as Titans appeared and consumed all but a few thousand humans. The survivors took refuge behind giant walls. Today, the threat of the Titans is a distant memory, and a boy named Eren yearns to explore the world beyond Wall Maria. But what began as a childish dream will become an all-too-real nightmare when the Titans return and humanity is once again on the brink of extinction …
Attack on Titan is the award-winning and New York Times-bestselling series that is the manga hit of the decade! Spawning the monster hit anime TV series of the same name, Attack on Titan has become a pop culture sensation.”
Source: ANN
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Danica Davidson is the author of the bestselling Manga Art for Beginners with artist Melanie Westin, and its sequel, Manga Art for Intermediates, with professional Japanese mangaka Rena Saiya. Check out her other comics and books at www.danicadavidson.com.
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