Yunmao Ayakawa
June 14, 2012 
Hello, everyone! This is otaku and trend watcher Yunmao Ayakawa.
It’s getting hotter in Japan, summer is well on its way! Do you know that summer is the season for scary movies in Japan? Why? Because we want to enjoy a ‘chilling feeling’ to beat the hot and humid weather!
One of my favorite scary movies is The Ring. I’m sure many of you saw it. The newest in The Ring series, Sadako 3D, is being played in theaters and has become a phenomenon in Japan. To promote the movie a group of people occupied the streets of Tokyo as Sadako, the lead character, and there are promotional images of Hello Kitty cosplaying as Sadako to entertain fans of the Ring as well as fans of kawaii goods! Check out some samples of the promotional craziness below.
Preview of the movie:
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